Some of you might have already seen some hint of this campaign making its way around the interwebs. Under Armour has kicked off their
What's Beautiful 3.0 Campaign, which is a competition born from a mission to redefine the female athlete. It's to inspire women to step out of their comfort zone, push their boundaries, achieve new goals.
I am excited to announce that I was chosen as one of the FitFluential Ambassadors to be a part of Under Armour's
What's Beautiful Challenge!
Before I was asked to participate in the campaign, I had actually done an MBA project last semester about the Under Armour Women's line and our goal was to come up with new ways that UA could improve their business. Surprisingly? My MBA group came to the conclusion that UA needed to make their advertising and message geared more towards the "normal" woman athlete instead of using all of the superstars that we see today on tv.
The What's Beautiful Campaign does just that. It's to show everyone out there that normal women can be athletes. They can be strong and powerful, and still be feminine and beautiful. I love that they are empowering their customers to push themselves and prove that "beautiful" isn't just the skinny models walking down the runway. I've always been fairly athletic, I've never been model skinny, and in the past have been told I was "bulky" or "too muscular". Those comments used to bother me. But now? I just say "thank you" and know I worked hard for the body that I have.
But back to the campaign....This new round of competition steps up Under Armour's previous campaigns. Under Armour wants you to publicly state your goal, no matter how big or small, and go after that goal with everything you have. Whether it's to run a mile non-stop, get your first unassisted pull-up, or something extreme like running your first full marathon, no goal is too trivial or too large.
To make it even more exciting, these goals can be shared among friends, internet buddies, etc and you can complete your goals together. After you join, you then document your journey by posting videos and photos that tell your story from start to victory. You can also join groups of women with common goals and post and motivate each other along the way.
Every week UA will give away Under Armour Swag Bags full of gear to women who are seriously getting it. After 8 weeks, 10 finalists will be announced who've documented the most impressive, motivated, monumental stories. The final three winners will then be flown to Costa Rica to attend a four-day yoga and surf retreat. HOW amazing does that sound? Some serious motivation right there!
Everyone can sign up and set goals... push yourselves, ladies! Show everyone else out there What's Beautiful! Sign up for What's Beautiful
here!
What are my goals? I have a ton! I know many of them are pretty lofty but I'm taking them one at a time, and will NOT get overwhelmed!
My Goals
- 200# deadlift
- run a half marathon in under 2:00
- break 200# backsquat
- 135# cleans
- 90# snatch
- complete one muscle up
For all of you CrossFit ladies out there, I created a
CrossFit Strong group. It's for any and all of your CrossFit related goals. Like I said earlier, no goal is too small! Whether it's adding 5# to a lift, getting double unders, muscle ups, anything! Go ahead and join, and I'll approve you as soon as I get back to a computer!
There's also a ton of other groups out there, for walking, running, yoga, overall fitness, etc. Take a look and browse around! Start setting those goals ladies and say #IWill! Let's show everyone out there what beautiful really looks like.
** This post is sponsored by Under Armour & FitFluential. However, all opinions and experiences are my own, and I am not being compensated for this post. **
